Cottages in Northumberland wanted the best possible brand identity and web solution to both visitors to the region and holiday cottage owners.

The cottages team are passionate about Northumberland, deemed “the most tranquil county in England” and a designated area of “outstanding natural beauty”.

The brief to Somethinkelse was to create a highly visual brand identity, a modern functional website and to reach the top ranking on Google. Somethinkelse created a brand logo that incorporates coastal, rural retreats, towns and villages into a silhouetted, abstract, colour keyed 3 motifed icon that changes from day to night, depending on the time of day the site is viewed.

The website is pictorial, but it had to be simple and easy to navigate with a property search and results feature and more importantly, a secure online booking and payment system all linked up with an availability calendar and a late deals function.